Meet grit blueprint

At Grit Blueprint, we empower building materials and construction businesses to grow, modernize, and build lasting legacies. Founded by Stefanie Couch and her husband, Ben Couch, Grit Blueprint is built on over 30 years of combined industry expertise. Stefanie is a seasoned branding and marketing strategist who has spent her career helping businesses stand out and thrive. She grew up in a family lumber business in Georgia, later scaling a Fortune 500 startup division in doors and millwork. As a keynote speaker for companies like Walgreens, Verizon, and national industry events, Stefanie is known for her bold ideas, strategic thinking, and commitment to driving growth. Ben supports operations and ensures seamless execution, helping Grit Blueprint deliver on its promise of excellence. Together with a dedicated team of branding, digital marketing, and creative experts, we help you: Refresh your brand and website to reflect your legacy and attract new business. Develop go-to-market strategies that capture market share and drive revenue. Train the next generation of leaders to secure your company’s future. We work as an extension of your team, focused on delivering strategic solutions, creative excellence, and lasting impact. Ready to elevate your brand and build a legacy that endures? Let’s get to work.

Our Vision

To redefine the future of legacy businesses in the building materials and construction industries by transforming their brands, strategies, and people.

Our Mission

Our mission is to empower legacy businesses to grow, evolve, and dominate their markets through strategic brand updates, go-to-market execution, and leadership training.

Our Process

We are client-centered experts in the building materials and construction industries. Through research-driven strategies, we deliver tailored solutions to help your business grow, evolve, and build a lasting legacy.

Our Team

With deep expertise in building materials and construction, we combine strategic insight, creative brand-building, and industry knowledge to deliver tailored solutions. We’re dedicated to helping your business modernize, innovate, and lead.

Trusted By

"Working with Stefanie has been a wonderful experience. Her energy is inspiring! She's relatable, engaging, knowledgeable, and her passion radiates. Every conversation leaves me empowered and motivated. She is the full package, breaking through ceilings and innovating in the building materials industry. I look forward to being part of her mission!"

Cassie Fosher, President, SnapDragon Associates

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