If you’re in the building and construction industry, you know that standing out is key to success. With over 25 years in this industry, I’ve seen firsthand how the right branding can make all the difference. I recently read Decoded by Phil Barden, and it got me thinking about how we can use science-backed branding tips to grow our businesses. Today, I’m sharing five tips, backed by facts and figures, that you can start using right now to make your brand stronger and more memorable.
1. Make It Easy for Customers to Choose You
In the world of construction, people often go with what they know. If your brand is easy to recognize and understand, you’re more likely to be chosen. According to Barden, brands that are easy to recognize and recall can increase the likelihood of purchase by up to 50%. Consistency is key—your logo, colors, and messaging should be uniform across all platforms.
Tip: Ensure your brand identity is consistent across everything—trucks, signs, emails, and more. The easier you make it for people to recognize your brand, the more likely they are to choose you over your competition.
2. Show the Value
Customers need to know what they’re getting. Barden highlights that people make decisions based on perceived value, which is often communicated through clear and concise messaging. In construction, this might mean showing how your services save time, reduce costs or increase quality. A Nielsen study found that 59% of people prefer to buy new products from brands familiar to them.
Tip: Highlight the specific benefits of your services in all your marketing materials. Whether it’s a sign at a job site or a post on social media, make sure the value you offer is front and center.
3. Use Simple Language
Technical jargon can be confusing in the construction industry. Barden emphasizes that simplicity in communication can lead to a 21% increase in customer satisfaction. When you make things easy to understand, you’re more likely to win customers.
Tip: Go through your website, brochures, and other materials and simplify the language. Make sure it’s easy for anyone to understand what you offer and why it’s valuable.
4. Create Emotional Connections
Construction isn’t just about bricks and mortar; it’s about building dreams. Barden’s research shows that brands that evoke positive emotions are 2.5 times more likely to be chosen by customers. People connect with brands that make them feel something. So, make your brand about more than just the services you offer—make it about the people you serve.
Tip: Share stories from your clients or highlight your team’s dedication to quality. Show the human side of your business to create a deeper connection with your audience.
5. Be Authentic
In an industry where trust is everything, being genuine is crucial. Barden’s book highlights how authenticity builds trust and loyalty, with 86% of consumers saying that authenticity is a key factor in their decision to support a brand.
Tip: Be honest about what you do well and where you’re improving. When you’re open with your customers, they’re more likely to trust you and stick around for the long haul.
Why This Matters to You
In construction, competition is fierce. But by using these science-backed tips, you can make your brand stand out, attract more customers, and grow your business. Remember, it’s not just about what you build but how you make people feel when they choose you. Implement these tips today, and watch your business thrive.
Ready to grow your brand and business? Let’s talk about how we can collaborate. Schedule a call with Grit Blueprint here.
