Stop being the
best kept secret IN THE
best kept secretIN THE BUILDING INDUSTRY
building industry
Start growing on purpose. The only AI-powered growth & visibility system built to grow revenue for manufacturers, distributors, dealers, and retailers.
Be Seen. Be Known. Be Chosen. Win on Purpose.
You’ve Built a Real Business.
Now It’s Time the Market Sees It.
You’re not losing business because your product isn’t good enough. You’re losing because people don’t understand what makes you different or don’t know you exist.
- You’re still relying on word of mouth
- Sales is only calling who they already know
- You have no inbound engine or follow-up system
- Your website & brand undersell the business you’ve created
- You’re struggling to attract top-tier talent
- You’re expanding, but your name doesn’t carry weight
- You want to raise prices, but your brand doesn’t support the value
We fix all of that.
Stefanie Couch, CEO
Trusted by Brands That Build
From $10 million dealers to $7 billion manufacturers, we work with companies that shape the built world.
Optimized Marketing Services for the Construction Industry
The Growth System That Delivers More Revenue, More Efficiency & Better Customer Experiences
systems that scale
The Grit Growth System™
The only AI-powered growth system for the building industry. One system. Three engines. Designed to unlock growth.
Visibility Engine™
Your Story. Your Media. Unmistakable. Sharpen your brand and story so the market finally sees you.
- Brand strategy and messaging that tell your story with clarity and impact
- Visual identity and websites that reflect the scale of your business
- Leadership and team visibility on LinkedIn, PR, and recruiting
- Grit Media: video, photography, events, storytelling that make your brand unforgettable
Outcome: A clear, consistent story amplified through media that makes your company unmistakable.
Growth OS™
Be Found. Stay Top of Mind. Turn visibility into measurable, repeatable growth.
- Your brand shows up online where customers are already looking. Inbound attention becomes consistent and predictable.
- Automated workflows capture leads, nurture interest, and turn visibility into qualified conversations.
- Strategic content, media, and campaigns are distributed to keep you top of mind in your market.
- Optimized for search, social, and industry platforms, you’re seen where your buyers spend their time, and chosen before the competition.
Outcome: More qualified leads, shorter sales cycles, stronger pricing power, and constant presence where your customers already spend their time.
Grit AI Suite
Scale Sales. Engage 24/7. Always-on AI that keeps your sales and training running without pause.
Grit Rep™
Your AI-powered sales, training, and product knowledge system.
It equips your team and dealers with the right answers, scripts, and tools to sell with confidence.
It equips your team and dealers with the right answers, scripts, and tools to sell with confidence.
Grit Voice + Chat Agents
Your always-on digital reps that handle inbound questions, quotes, and support.
They sound like your brand, know your products, and keep leads moving 24/7.
Grit Spark™
Your visibility engine that connects content, email, and search.
It drives consistent inbound attention and ensures new customers find you before competitors.
It drives consistent inbound attention and ensures new customers find you before competitors.
Outcome: A connected sales, marketing, and dealer network that runs on consistency, automation, and AI-driven visibility. Your business stays discoverable, responsive, and one step ahead of every competitor.
Our consulting goes beyond advice. We partner with leaders to solve real business challenges, uncover growth opportunities, and build systems that last.
Stefanie Couch is a national speaker and growth strategist
for the building industry.
FOunder of grit blueprint
Stefanie Couch
Stefanie grew up in the industry, in her father's lumberyard and hardware store. She has worked with independents and billion-dollar brands, and now leads companies to win on purpose with The Grit Growth System™.
Trusted by Industry Leaders
“Stefanie brings the vision and expertise to equip members and retailers with modern tools and forward-thinking strategies. She understands our dealers, speaks their language, and knows how to turn great local stories into strategic growth.”
Dan Starr
CEO, Do it Best
“Stefanie and the Grit Blueprint team provided marketing and two complete website rebuilds for our main and millwork brands. Their experience in the Building Supply Industry and creativity simplified everything for us and delivered results beyond our expectations. I particularly appreciated how easy they made the process. Highly recommend!”
Bob Magbee
Owner, Magbee Contractors Supply
The results
Grit Blueprint helped a 12-store chain go from 75% missed calls to 100% answered automatically.
Supercharge Your Business with Grit Blueprint's AI Solutions!
AI Agents & Chatbots
Gain a 24/7 business assistant who never sleeps! Automate customer interactions, boost sales conversions, and eliminate dull tasks with smart AI solutions.
TrainingBot AI
Transform your business knowledge into an always-on learning system! Automate employee onboarding, customer education, and skill development with intelligent AI training assistants.
Grit Blueprint Media
The conversations the industry listens to.
The Problems We Solve
These aren’t marketing problems.
They’re growth constraints.
We built one system to solve them.
They’re growth constraints.
We built one system to solve them.
You're The Best-Kept Secret In The Market
Customers are searching on Google, ChatGPT, Gemini, social media, and at events. If they do not find you, they find your competitors.
The Grit Growth System™ ensures you are visible wherever your buyers are already searching.
Technical Knowledge Gaps
With millions of products and constant launches, sales reps and counter staff struggle to upsell, cross-sell, or even answer questions correctly. Mistakes cost revenue and credibility.
Grit Rep™ gives teams instant, consistent product knowledge and sales training that scales.
Still Relying on Word of Mouth
Growth only happens if someone else talks about you.
Growth OS™ builds a steady stream of inbound opportunities so new customers find you every week.
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Missed Calls
CallRail reports 68 percent of calls to small businesses go unanswered. For dealers and distributors, that means frustrated customers and lost sales.
Grit Voice Agents answer every call automatically and keep customers engaged 24/7. Grit Chat Agents capture text and chat conversations so no opportunity slips through the cracks.
You're Just "Another" Option
When sales teams, dealers, and distributors all say different things, the market gets confused.
The Grit Growth System™ creates one clear, consistent story across your channel.
Looking Smaller Than You Really Are
Your brand and website do not match the scale of your business. That makes it harder to raise prices, win talent, or dominate your category.
The Visibility Engine™ positions you as the leader you already are.
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Stop Being the Best-Kept Secret
How to Work With Grit
We help building industry brands, manufacturers, distributors, and dealers get seen, stay known, and grow. Our visibility, media, and system builds connect strategy, content, and technology to drive measurable growth.
01
Find What’s Missing
We start with a Visibility Audit that shows how your brand performs across search, social, and sales. You’ll see what’s working, what’s being overlooked, and where to focus for the biggest impact.
02
Build the Growth System
We install the Grit Growth OS, your full visibility and follow-up system. It connects your media, automation, and AI tools to attract, engage, and convert. This includes content engines, websites, knowledge hubs, and digital tools that turn expertise into action.
03
Stay Seen. Win on Purpose.
We manage your visibility and media systems each month to keep your brand in motion. Your message stays consistent. Your name stays trusted. Your business keeps growing.
The Outcome:
More reach. More trust. More growth that compounds every month.
Why This Works:
The building industry is changing fast. The brands that win are the ones people can find, understand, and trust first.
We make that happen with visibility, media, and systems that do the work for you.
We make that happen with visibility, media, and systems that do the work for you.
REAL RESULTS
Client Testimonials
Amy Monson
VP of Marketing, JM Thomas
- 5.0
“Stefanie has a rare mix of passion, focus, and energy that drives results. She connects with every audience, simplifies complex ideas, and follows through until the work is done. You can rely on her and her team to deliver.”
Bridget Roland
The Liquidators Company, Owner
- 5.0
“Grit Blueprint transformed our brand, website, and marketing. We’re reaching the right audience, traffic and sales are up, and their expertise in the building industry exceeded our expectations.”
Scotty Harris
Part Owner & VP of Sales, Harris Door & Millwork
- 5.0
“What Stefanie and her team are building fills a critical need in our industry. They bring the expertise most family-owned businesses cannot access on their own.”
Katy Devlin
National Glass Association, VP of Content & Programming
- 5.0
“Working with Stefanie and Grit Blueprint is energizing. They amplify what we are doing and reach audiences we had not connected with before.”
Stories That Built the Industry.
Media That Moves It Forward.
Stories That Built the Industry. Media That Moves It Forward.
Grit Blueprint delivers speaking, strategic media content, and partnership campaigns for companies and events in the built world.
Whether you’re hosting a conference, launching a product, or building your own platform, we help you get seen and remembered.
Partner With Grit Blueprint
- Book Stefanie as a keynote speaker or podcast guest
- Collaborate on vendor campaigns or visibility series
- Book Grit for event media coverage, product launches, or partner content
- Get featured on The Grit Blueprint Podcast or branded media
build your brand. leave a legacy.
